Headlines: Summary of 2010 Mid-Year CEO Speech
One year has passed since I acceded to the president of the company in June of last year, and we have entered into the stage where we need to draw up and execute a new growth strategy. In the past several years, consumer preference has quickly shifted toward smaller sized vehicles in every automobile market around the world due to increasing environmental awareness on a global basis, as well as the structural changes that happened to the global economy. Honda must quickly respond to such changes in the times to achieve further growth and expansion in the future. Our highest management priority is to establish a corporate structure that ensures a profit while we develop and commercialize advanced environmental technologies, strengthen our business in emerging markets and take prompt action to respond to the market shift toward small-sized vehicles. Especially, as we are in the midst of a difficult business environment, nothing is more important than going back to Honda’s basic principle, that is, to see things from the customer’s view point, and continue offering products that please our customers. Based on this understanding, Honda’s “Direction for the next 10 years” was set
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Headlines: Summary of 2010 Mid-Year CEO Speech
Headlines: Honda’s Marysville Plant Produces 10-Millionth Vehicle
The Marysville Auto Plant has become the first Honda plant outside Japan to manufacture* 10 million vehicles with the production this morning of a Honda Accord Sedan. Honda began local auto production in November 1982 at the Marysville plant with an Accord Sedan, and has continued producing that model along with various others. Identified with a magnetic sign on its hood, associates followed progress of the vehicle in production until it came off the assembly line as a completed product. The milestone Accord was immediately moved into the plant’s West Cafeteria for display alongside the first generation of the Accord produced at the plant. “Production of this 10 millionth automobile is the result of the shared commitment to our customers, demonstrated over the past 28 years by all of the associates who have worked at the Marysville Auto Plant through the years,” said Hidenobu Iwata, president and CEO of Honda of America Mfg., and leader of Honda’s production operations in North America. “With the support of many other Honda business units, domestic suppliers and our other business partners, Honda associates have demonstrated many times their ability to overcome great challenges and to improve Honda’s competitive characteristics.” In its 28th year of production, the Marysville plant has undergone continuous innovation, making it one of the most flexible and efficient plants in North America, while achieving top quality performance
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Headlines: Honda’s Marysville Plant Produces 10-Millionth Vehicle
Headlines: Honda Begins Production of 2011 Odyssey Minivan in Alabama
Honda marked the start of production of the all-new, Alabama-built 2011 Honda Odyssey minivan today with an end-of-the-line celebration that included participation by more than 1,200 associates at Honda Manufacturing of Alabama (HMA). The Odyssey minivan has been the top-selling minivan in the U.S. for the past two years and is considered the benchmark vehicle in the minivan class
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Headlines: Honda Begins Production of 2011 Odyssey Minivan in Alabama
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