The Blue Oval Has Gone Hollywood
Leaping into the world of virtual engineering, Ford Motor Company now employs the same type of motion-capture technology used to create films like “Avatar,” “Lord of the Rings” and “Shrek” to design vehicles that are more comfortable and enjoyable to drive. Motion-capture, a technology that digitally captures movement, is used by Hollywood computer animators and video game designers to make nonhuman characters appear more lifelike. Ford uses the technology to create realistic digital humans that engineers use to test vehicles in the virtual world. Ford is the only automaker to use motion-capture software in this way for vehicle design.
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The Blue Oval Has Gone Hollywood
What’s Hot for 2010?
Remember when having a rear-seat DVD entertainment system in your car made your family the coolest on the block?
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What’s Hot for 2010?
In a Noisy World, Quiet is the New Measure of Quality
Ford vehicles are now among the quietest on the road – topping Toyota and Honda in key sound quality measures – and customers are taking notice. Third-party initial quality research shows Ford customer satisfaction with interior quietness now far surpasses Asian rivals, and that Ford vehicles have fewer wind noise, squeak and rattle issues than any other volume automaker. In fact, the new global Fiesta, headed for the U.S. in 2010, is not only quieter than the leading B-cars, but also quieter than the leading C-cars in both wind noise and rough road surface comparison tests conducted by Ford engineers. Key to Ford’s success in crafting quiet cabins is the use of everything from traditional wind tunnels to sophisticated virtual reality tools to identify and eliminate unwanted sounds. The competition among automakers to engineer the quietest vehicles on the road is increasing as interior noise becomes an ever more important factor for customers
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In a Noisy World, Quiet is the New Measure of Quality
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