Toyota: TOYOTA UNVEILS COMPACT DEDICATED HYBRID CONCEPT, REVEALS FUTURE PLAN FOR “PRIUS FAMILY” NORTH AMERICAN MARKETING STRATEGY
Advanced Battery R&D and Manufacturing Capacity will Rise with Scheduled Roll-out of Plug-in Hybrids, Fuel Cells and Battery Electric Vehicles DETROIT, January 11, 2010— Toyota today unveiled the FT-CH dedicated hybrid concept at the North American International Auto Show (NAIAS) in Detroit. The FT-CH is a concept that would address Toyota’s stated strategy to offer a wider variety of conventional hybrid choices to its customers, as it begins to introduce plug-in hybrids (PHVs) and battery electrics (BEVs) in model year 2012, and hydrogen fuel cell vehicles (FCHVs) in 2015 in global markets. “In the next decade or two, we will find ourselves in a position in which the supply of all liquid fuels will no longer meet the demand,” said Yoichi Tomihara, President of Toyota Canada Inc. “We must re-imagine the automobile, a century after its invention, with powertrains that greatly reduce or even eliminate the use of conventional petroleum fuels. The electrification of the automobile is just one of many alternatives, and the most successful example of this to date has been the gas-electric hybrid.” The CH stands for compact hybrid as in compact class and it’s a concept that can best be defined by comparing it with the mid-size class Prius
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Toyota: TOYOTA UNVEILS COMPACT DEDICATED HYBRID CONCEPT, REVEALS FUTURE PLAN FOR “PRIUS FAMILY” NORTH AMERICAN MARKETING STRATEGY
Is Winter Driving Stressing You Out?
As Americans fight through the most stressful time of the year, Ford Motor Company and the Massachusetts Institute of Technology (MIT) are embarking on a plan to study driver workload and identify new opportunities to use in-vehicle technologies to improve driver safety by lowering stress. While holiday shoppers recover from fighting …
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Is Winter Driving Stressing You Out?
Say Goodbye to Pet Peeve #10
Does the sight of a blinker flashing on the car in front of you for miles and miles drive you crazy? You’re not the only one
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Say Goodbye to Pet Peeve #10
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